I started my career in advertising 21 years ago, my first deliverables being hypertargeted B2B emotional campaigns (sob-screaming) to negotiate my weekly allowance with key stakeholders (my parents).
 

Since then, I’ve always tried my best to create stuff that evokes emotion. I still haven’t really figured out if the answer is a dumb joke, a smart innovation, 5 minute storytelling or 5 second tactical ads.

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Perhaps my cases say it better than I can.

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